Website analysis and SEO audit services

Digiworld Infotech offers website analysis and SEO audit services using free Google tools and techniques. This can be a valuable service for businesses looking to improve their online presence and search engine rankings. Here's an overview of what such a service might entail:

Website Analysis: Digiworld Infotech will start by conducting a comprehensive analysis of your website to identify strengths, weaknesses, and areas for improvement. This may include:

On-Page SEO: Checking for proper keyword usage, meta tags, heading structure, and content quality.

Technical SEO: Evaluating website speed, mobile-friendliness, and crawlability.

Off-Page SEO: Analyzing backlink profiles and online reputation.

Keyword Research: Identifying relevant keywords that your target audience is likely to search for. This step is crucial for optimizing your content.

Content Analysis: Assessing the quality and relevance of the existing content on your website. Recommendations may be made for content optimization or the creation of new, SEO-friendly content.

Google Tools and Techniques:

Google Analytics: Implementing or reviewing Google Analytics to track website traffic, user behavior, and conversions.

Google Search Console: Setting up or analyzing Google Search Console to monitor your website's performance in Google's search results.

Google PageSpeed Insights: Checking and improving website loading speed, which is a critical SEO factor.

Google My Business: Optimizing your Google My Business profile for local SEO if applicable.

Competitor Analysis: Analyzing your competitors' online presence to identify opportunities and areas where you can outperform them.

Technical SEO Audit: Checking for technical issues like broken links, duplicate content, XML sitemap, and robots.txt file.

Backlink Analysis: Assessing your backlink profile for quality and identifying potentially harmful links that could negatively impact your SEO efforts.

Local SEO (if applicable): Optimizing your website for local search, including Google Maps and local directories.

Report and Recommendations: Digiworld Infotech will provide you with a detailed report of their findings and recommendations for improving your website's SEO. This may include actionable steps to address technical issues, optimize content, and enhance your overall online presence.

Ongoing SEO Services: Digiworld Infotech may also offer ongoing SEO services to help you implement their recommendations and continuously improve your website's search engine rankings.

Remember that SEO is an ongoing process, and it's essential to monitor and adapt your strategies over time to stay competitive in the ever-changing digital landscape. It's also crucial to ensure that Digiworld Infotech's services align with your specific business goals and budget before proceeding with their services.we use website seo checker tool.

We are using Google Tools for website analysis & audit.

*Google Lighthouse*

Google Lighthouse is designed to improve your website's UX and performance. Auditing four different components, Google Lighthouse examines accessibility, Progressive Web Apps, performance, and SEO. 

Google Lighthouse is designed to improve your website's UX and performance. Auditing four different components, Google Lighthouse examines accessibility, Progressive Web Apps, performance, and SEO. 

The results of these audits will give you a clear picture of the overall performance of your desktop site, web app, or mobile site. 

Site speed is different for every user. Some people might have access to superfast 5g while others might only have unreliable 3g available. Google Lighthouse tells you exactly how each of these users will experience your site. 

It will indicate if any of your web pages feel sluggish. As we all know slow or unresponsive web pages result in fewer conversions. This tool is perfect for getting your site up to speed. 

Alternatives: Dareboost, WebsiteSpeedchecker.com

*Google Search Console*

With Google Search Console, you can identify broken links,and crawling issues, see how many pages are indexed, and find out if your site has been penalised.

This is a great tool for seeing how Google views the technical elements of your site from a ranking perspective. Google Search Console will find all those blockers that are stopping your web properties from ranking well on search engines.

On top of identifying technical issues, you can also use the platform to identify the exact search queries users enter into Google to find your web pages.

Within the ‘Search Queries’ report, explore the analytics for each query, to see which pages need an SEO boost. These pages are generally those with high impressions and low CTR. 

Alternatively, the platform can tell you if you might want to reconsider your keyword strategy if your site has lots of pages with low impressions and low positions.

*Google Analytics Tool*

Once you’ve got a solid SEO strategy in place, you’ll want to know if it’s helping to bring you more organic traffic. This is where analytical tools come into play. 

If you care about making page 1 on Google search results, it’s best to stick to Google Analytics which uses all of its own data.

Other analytical tools usually just piggyback off Google’s data anyway, so you may as well use Google Analytics which is both free and accurate - a win-win situation. 

Google Analytics tracks every minute piece of data related to your site’s visitors and traffic. Uncover keyword insights to find which search terms people use to land on your page so you know which elements of your keyword strategy are working. 

Carrying out a successful and thorough SEO strategy is challenging if not impossible without performing regular analysis of your site. To stay ahead of the curve and competition, use Google Analytics to help you formulate a successful SEO strategy.

Alternatives: Matomo, FoxMetrics

*Google Data Studio*

Find Google Analytics and its vast data overwhelming? Google Data Studio is a free data visualization tool that presents the data in visual, easy-to-read reports, and dashboards to help you interpret all the relevant information correctly. 

View graphics like color-coded maps showing the top countries by sessions or graphs to show you how site sessions are trending. 

It integrates with other SEO tools from Google, such as Google Search Console to ensure your reports are as detailed as possible. 

*Google Keyword Planner*

When it comes to putting together a strong keyword strategy, you’ll need a clear idea of some essential stats to guide your strategy. 

While Google Adwords Keyword Planner was originally designed for PPC, it’s still an excellent Google SEO tool for harnessing keyword data to increase your organic traffic. 

Enter a seed keyword and find out the monthly search volume, competition, and up to 300 suggested keywords. Using these metrics, you’ll quickly find out which keywords are better to include and which you can leave out. 

It’s also easy to export and save data so you can easily refer back to the keywords when you’re planning your content strategy. 

While this Google SEO tool provides plenty of essential keyword metrics, don’t confuse it with being the best or most varied keyword generator. You’ll be better off with more specific keyword research tools. 

*Google My Business*

Google My Business is a pretty essential SEO tool if you run a local business with area-specific services or products. 

This Google SEO tool allows you to claim your business on Google Maps so potential customers can easily find and locate your business. 

Once you’ve claimed your business and it’s appearing on Google Maps, you can add photos and offers to your profile to draw in your target audience. 

Google My Business basically gives you control over how you want your business to appear in its listing after appearing in a search. 

The set up also allows you to add multiple ways for potential customers to contact you by messaging or calling your business directly. 

Relevant statistics give you an accurate indication of how your customers connect with the business. View the total number of searches for your business, the number of calls, and how many views your business received.

*Google Alerts*

Want to know any time someone mentions you or your business online? Or do you want to spy on your competitors’ mentions? 

Google Alerts is a pretty simple tool to use. Anytime there’s a mention of the exact phrase you want alerts for, Google sends you an alert via email. 

While it’s nice to know when you or your business receive a mention, it’s actually essential information when it comes to identifying link-building opportunities, or potential brand collaborations. You can use your competitors’ mentions to help guide your strategy.

Alternatives: Mention, Ahrefs Alerts

*Google Tag Manager*

Waiting around for website updates and long development timelines is undoubtedly frustrating. 

Google Tag Manager is a tool that allows you to easily update measurement codes and related code fragments known as tags on your website or app meaning you don’t need to rely on a web developer to do it for you which will ultimately save you time and your marketing budget. 

As a more advanced technical Google SEO tool, it can take some time to get your head around some of the concepts. However, once code is installed on your site, you can then edit lots of the common marketing tags without further code updates. 

*Google Mobile-Friendly Test*

Having a mobile-optimized site is essential for ensuring you reach more customers quickly. A clear, easy-to-use, and mobile-friendly site will ensure your site looks up-to-date and relevant. If your site is easy to navigate on a smartphone, it will increase customer satisfaction resulting in higher traffic and more conversions. 

This tool tests how easily a user can access and navigate your site’s pages from a mobile device. One essential step is to ensure all web pages look good in a vertical format. There should also be larger CTA buttons so that users can take the action they want to without clicking elsewhere by accident. 

These aesthetic and navigation issues are all features the platform will analyze to ensure your users have the best possible mobile experience. 

It will also dive deep into technical issues like text that’s too small or plugins that don’t work to ensure your whole site is compatible with a mobile browser. 

*Google Trends* 

Google Trends is a useful tool for comparing popular search terms over a given time.

View whether a trend is increasing or declining in popularity. This data is especially useful for showing seasonal variations in search popularity. 

If you’re in eCommerce or shipping this can be helpful for understanding the seasonal popularity of items. For example, if you sell sunglasses, you’ll be able to see during which months there’s a spike in popularity and when in others there’s a dip. 

You can also use this data to inform when you might want to revamp old content that needs a refresh or when you want to increase your output of original content around seasonal trends. 

Having access to this data is key for planning when you might want to run PPC, invest more in your SEO strategy or spend time planning your content strategy. 

*Page Speed Insights*

Unsurprisingly, page speed plays a big part in how your web pages perform in search results.

Choose to use the Page Speeds Insights tool within a web browser or as a browser extension for Firefox or Google Chrome. 

Simply enter your web pages’ URLs and the platform will test your pages’ performance and loading time on both desktop and mobile. It will then show you how to speed up your web pages and identify opportunities for improvement. 

The mobile results also give you a user experience score, assessing things like font size and CTAs. 

Alternatives: Pingdom, KeyCDN Site Speed Test 

*Google Consumer Surveys*

When users enjoy navigating your site you’ll naturally have higher levels of customer satisfaction, resulting in consistent engagement and higher rankings. 

Understanding what your consumer wants and needs from your site is key to unlocking satisfaction. 

Performing surveys is often the best way to gauge how your users feel about your site. 

These Consumer Surveys are free if you stick to the four default questions. If you want to dig deeper you’ll have to pay more but you can still get valuable insights into how users experience your site. 

This Google SEO tool is particularly useful if you’re trying out a new design, layout or content strategy. 

*Google.com in an Incognito Window*

Perhaps the simplest Google SEO tool of them all, Google incognito mode can provide plenty of valuable insights. 

When you open Google in an incognito window and start searching for different terms, a list of autofill options will begin to pop up. These automatic suggestions can help guide your initial keyword research and show you which phrases and queries are most commonly searched for. 

Incognito mode is essential as it means that any customised search data that Google would otherwise include gets left out. You can also go incognito to find out where your site truly ranks.  

Digiworld Infotech offers SEO services for websites, and they also provide detailed reports to help you track the progress of your SEO campaigns. Here's an overview of what you can expect from their SEO services and the types of reports they might provide:

SEO Services by Digiworld Infotech:

• Keyword Research: Digiworld Infotech will identify relevant keywords and phrases that are important for your business and target audience. This is the foundation of effective SEO.

• On-Page SEO: They will optimize your website's on-page elements, including meta tags, headings, content, and internal linking, to ensure they align with your target keywords and best practices.

• Technical SEO: Digiworld Infotech will address technical issues that can affect your website's performance in search engines. This may include optimizing site speed, improving mobile-friendliness, and addressing crawl errors.

• Content Optimization: They will assess your existing content and suggest improvements to make it more SEO-friendly. This may involve rewriting or expanding content, adding relevant keywords, and ensuring high-quality, valuable content.

• Backlink Analysis: Digiworld Infotech will analyze your backlink profile to identify both positive and potentially harmful links. They may work on acquiring high-quality backlinks and disavowing or removing low-quality ones.

• Local SEO (if applicable): If your business has a local presence, they will optimize your website for local search, including optimizing your Google My Business profile and managing local citations.

• Competitor Analysis: They will research and analyze your competitors' SEO strategies to identify opportunities and areas for improvement.

SEO Reports by Digiworld Infotech:

• Keyword Ranking Reports: These reports will show the rankings of your target keywords in search engines over time, allowing you to track progress and identify trends.

• Traffic Analytics: Reports on website traffic, including the number of visitors, sources of traffic, and user behavior. Google Analytics is often used for this purpose.

• Link Building Reports: If they are working on acquiring backlinks, you may receive reports on the status of link-building efforts, including new links gained and removed or disavowed links.

• Content Performance Reports: These reports will assess the performance of your optimized content, including metrics like page views, engagement, and conversion rates.

• Technical SEO Reports: Reports on technical improvements made to your website, including page speed optimizations and crawlability enhancements.

• Local SEO Reports (if applicable): If you have a local business, you may receive reports on your local search performance, including Google My Business insights.

• Monthly or Quarterly Progress Reports: Digiworld Infotech may provide regular reports summarizing the progress of your SEO campaigns, including key performance indicators and recommendations for the future.